brand campaigns

Life is Good Original Jakes

When Life is Good launched their first-ever limited release throwback capsule collection, I was tasked with writing copy that explained why we were bringing back our original, 90s-era graphics, while also expanding our customers’ understanding of our brand heritage. I wrote all web, email, product, social, and wholesale signage copy for this campaign.

Life is Good Artist Series

Life is Good partnered with external artists for the first time, to show how optimism can be expressed in a multitude of unique ways. I was tasked with interviewing these artists over email, editing their responses, and writing copy for web, email, blog, and social assets that conveyed these artists’ distinct styles and specialties to our audience.

Hayley Paige for Hearts On Fire

Hearts On Fire partnered with wedding dress designer Hayley Paige to create a line of diamond rings that melded Hayley’s whimsical, edgy style with Hearts On Fire’s signature brilliant diamonds. For this campaign, I was tasked with writing copy that seamlessly blended both brand personalities - below you will find digital copy, a manifesto, emails, printed promotional assets, and social copy written by me to support the launch.